The 4 Essential Steps Of The Video Production
To some, video production seems an overnight process. Yes, you might say that producing a video to share with friends and colleagues can be done overnight. But a professional video production is something that demands numerous checks and require various video parameters to be balanced. These are the vital steps for producing any video and need to be taken care by the video editor very precisely.
- Development and Pre-production
The root step is to capture the video by taking care of the final outcome. This simply means that the while recording the video, one should take care of the camera angles, capture settings and other essential parameters like resolution, light settings, script and sound settings, etc. You can additionally talk to the client and ask for his preferences. Some clients prefer to remain at the shooting locations at times and some of them deal virtually. In any case, the client satisfaction and appropriate shooting forms the base of the video production.
You should also take care of the budget under which the actors, shooting location, equipments. The budget should be able to fulfill the shooting requirements without compromising them at any step. The audience’s preference and taste should also be taken care of. Producing a high-quality video does not mean that the audience would like it for sure. There are certain marketing statistics which shows that the current audience interests based advertising and promotional videos can easily be created.
Also, think about the number of videos that you are going to create in a project and divide the time accordingly. Some shoot styles are not just limited to a closed room recording but it can be an open space like a street or natural ambience. Some clients even demand the animation and interactive videos.
The shooting is the only time when you can think about the length of the video. A short video cannot be shot for longer. Some specific and crisp shots are enough to create the final video. The video releasing time and distribution plans are also the necessary constraints in the video making.
After the script writing, storyboard creation, hiring the actors, setting locations, costume selection and performing is done, the production takes place that include filming and designing the animation.
- Post Production
This includes editing the frames, giving sound effects and visual effects, adding texts, sounds and colors adjustments. Timeline view editing in multitrack takes a lot of time and efforts and a single error can spoil the whole rendition. Going through each split frame and recording piece separately and eliminating the gaps and sharp jumps, adding fade ins and outs to smoothen the visual rendition.
It is a necessary step in the video production. Without proper distribution a.k.a marketing, the video may not reach the users and efforts may go in vain. Distribution can be done through various social media platforms, forums and directly through your website and newsletters, etc.